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This is all about an opportunity. It's an opportunity to extend the vocabulary of cinematography. It's an opportunity to add new camera moves and storytelling tools.

Zoom lenses aren't used to their full potential because there isn't a way to program them. Or a way to make them move slowly. There is no way for the director or cinematographer to easily set up a zoom shot. There is no repeatability so you can do rehearsals and then make multiple takes. After 60 years, the lack of programming tools has kept the zoom lens an unevolved cinematography tool.

The opening scene of the Godfather is a demo of what a zoom can do. Francis Ford Coppola and Gordon Willis originally didn't want zooms. But they ended up doing something brilliant. Using a programmable zoom, they made what many consider the most important scene in the most important movie.

If you're using one of the high-tech, all-in-one devices like the one shown above to control your zoom lenses, you're using them at about one percent of their potential as a cinematic tool.

Here's another example:
A gubernatorial candidate promises to put drug dealers in jail for life. How to show this in a 30-second TV commercial? Have the drug dealer, in a jail cell, reach old age during a 30-second pullback.

The first zoom shot was of the drug dealer at his current age. Then he held that pose while makeup was added to age him a little. Then another zoom. This was repeated seven times, with the makeup getting more extreme at each take. In the editing, sections of the different takes were spliced together.

The subject aged fifty years during the 30-second pullback zoom.

This all seems so obvious, so easy. Unfortunately there is no existing cinematography equipment that can do this.

Books on cinematography don't show how to set up and execute zoom shots.

Neither do film schools.

Because zoom lenses can only make primitive moves, they have a bad reputation.

Optics companies like Canon and Angenieux keep cranking out beautiful $50,000 zoom lenses, but there's no way to program them and use them to their full potential.

Cine lens controllers have evolved into high-tech, all-in-one units that access all of a lens's functions. But they concentrate mainly on focusing, with the zoom axis hidden in a maze of touchscreen controls.

Bottom line: There are no programmable zoom lens controllers available today.

All sorts of new things in the future

Let's go back to the opportunity part. Think about having a new creative tool to add to your collection. This is about the future and what new things will be possible. This is more than just a new high-res camera or a new way of linking things together. This is about the ability to do shots that have never been done before.

Programmability, repeatability, and zooms that can take minutes rather than seconds.

Think of small, slow, subtle zooms. Not so obvious. Adding texture. But wait, there's more.
Once you have a programmable, repeatable zoom lens, you can combine it with other programmable equipment, such as programmable pan heads.

Multi-moves - Programmable zoom used with other programmable equipment.
A pan move, combined with a zoom -- Pazoom!

Someone new in the camera crew

"Focus-pulling" is a highly regarded aspect of cinematography. There's a lot written about focus-pulling, and lots of tools have been created to support it.

But zoom-pulling does not exist. There are no zoom pullers. (I looked.)

So let's invent a new title -- Zoom Puller.

The zoom puller will be an expert in zoom shots, and in choices of zoom lenses to create different effects. There are lots of zoom lenses out there, waiting to be programmed, and the zoom puller must be familiar with all of them.

The zoom puller will also be knowledgeable about the zoom controllers from different manufacturers and their characteristics and use.

This is a bare-bones look at zoom pulling. The role will evolve as knowledge about this new area of cinematography grows.

What about the zoom controller?

Let's start with the basics: The zoom control will be separate from all the other camera controls. It will not be part of some humongous, all-in-one lens control. You don't want the zoom puller fighting with the focus puller.

The interface of the zoom control will be dedicated solely to the programming of zooms. The interface will be intuitive and easy to understand.

The controller will make it easy to set up and execute zooms, like the ones in the examples above.

If you look at the T-shaped gadget above, you have some idea of what a dedicated, programmable zoom controller might look like.

Some thoughts from someone who's been there

Fifty years ago, I designed and built the programmable zoom controller used to shoot the opening scene of The Godfather. At the time, it seemed like an impossible task, but somehow things worked out.

Now, fifty years later, it turns out that this was the only programmable zoom controller ever built. In spite of all of the technological advances since then, that's it. So I guess that this makes me the world's foremost authority. By default.

Today, this is an opportunity to build something new.

I'm 83 years old, and I've long since hung up my soldering iron. But I still have all of the knowledge that it took to build the original. And my days are free.

Surely, there must be folks in the cinematography equipment industry who are looking to build something new. A new tool that will extend the vocabulary of cinematography.

Arri, are you listening?

Angenieux, are you listening?

Canon, are you listening?

And a final question

A question for cinematographers: If you had the same sort of tool that they used to shoot the opening of The Godfather, what sort of shots would you make?